I attended an animal rights conference in October 2016 and listened to a speech by Farm Animal Rights Movement (FARM)’s Executive Director Michael Webermann. His speech provided me with the following tools for effectively moving people toward veganism.
- Provide Incentives
That is, give a reason for people to go vegan. The main one of course is the ethical incentive. Another way to give an incentive is the ‘pay per view’ style activism. This is where we can pay $1 or $2 for a person to watch a film clip such as 1000 Eyes. In this instance, money first becomes the first incentive but then hopefully the ethical obligation become the longer term incentive to go vegan.
- Follow Up
Once we’ve spoken to somebody about going vegan and they say that they’ll try, we need to follow up. It could be a phone call, a text or a survey. This will allow us to know if they are sticking to their promise. If they are struggling, we can help them address their struggles. Over time this will give us a sense of what the most ‘common’ struggles people face when they first go vegan. We can use this information for continuous improvement of our activism.
- Aim Young
Michael Webermann said to aim the vegan message to teenagers and young adults because they are more likely to be open to new ideas. They are also more likely to share the message within their network. As a caveat make sure the people we approach are not too young. i.e. no children.
- Captive Audience
Find an audience that would be receptive to our message. For example, it is no use doing a speech in a noisy mall. A speech at high school or a university class room would be far more effective.
- Focus on the Message
Be specific about the message. Michael Webermann believes that focusing on the injustice to animals will keep people engaged the longest. However, we can discuss the other benefits of veganism, such as health and environmental benefits, but don’t loose the focus from the main message: The Animals!
- Focus on the Most Vulnerable
There is no denying that all suffering is bad. The atrocities we inflict on animals is beyond horrid. But in terms of quantity, the largest amounts of animals that suffer for food are chickens and fish. This is because the number of chicken and fish consumed per head is much larger compared to cows and pigs. It is also common when people give up red meat, they end up eating more chicken and fish. This would exponentially increase the number of animals eaten. So if we ask a person to give up chicken instead of cow meat; that would save a larger number of individual animals.
- Make the Right Ask
If we ask a person to go vegan straight away and if that person is not ready, they could shy away from the idea completely. Therefore, at times it might be beneficial asking for one or two days per week where they follow a vegan diet. Let them do that for a few weeks. Then apply the tool number 2 (following up). If they are doing well eating a vegan diet several days per week, ask them to increase the frequency. Apply this logic until they are fully vegan.
- Acknowledge When We Are Wrong
So we try to positively influence people but we can still get it wrong. It’s ok. Being wrong and knowing we did something that didn’t work is good, because at least we know next time to try something different or fix our mistake 🙂
- You can follow Michael Webermann on twitter here.
- http://humanherbivore.com/ provides guidance on plant based nutrition.